Because when you shift, your business does too
I work with business owners, leaders and teams who want to realign direction, regain momentum and get their spark back.
Whether it’s refining a go-to-market strategy, bringing a team back on track, or clearing the mental noise that’s clouding decisions, I help you see clearly and move with purpose again.
Business Backrub blends real-world leadership experience with neuroscience-based tools to identify what’s blocking performance in the business and in the people driving it. I help organisations see clearly, align their energy and focus, and regain lasting traction.
Think of it as a backrub for your business: calm, corrective and built to last.
The Backrub Approach
Running a business often means moving fast and making constant decisions. Even the strongest teams can lose momentum or focus along the way.
The Backrub Approach creates space to think clearly, rebuild confidence and reconnect with the purpose that drives success. Together we look at where your energy is going, how your people are interacting and where clarity or purpose may have slipped. From there, we build alignment that lasts.
I draw on years of leadership and tech sector experience, combined with neuroscience-based tools, to help you strengthen communication, decision-making and focus across the business.
The result is a more connected team, a steadier mindset and a business that runs with clarity, purpose and renewed energy.
Clarity
Clarity is more than knowing what you sell and to whom. It is about seeing the full picture of how your business functions day to day.
Are your teams working in sync? Does Sales trust that Operations can deliver, and does Operations believe Sales are setting the right expectations? True clarity shows where energy flows smoothly and where it is getting stuck. When people and purpose realign, performance follows.
Bioresonance - For Allergies
Bioresonance - For Allergies
Connection
Strong businesses run on strong relationships. I help leaders and teams rebuild trust, improve communication and re-engage with a shared sense of direction. When connection returns, collaboration, morale and progress do too.
Confidence
Confidence is built when clarity and connection are in place. It brings the courage to make decisions, challenge assumptions and move forward with conviction. I help leaders and teams rediscover that confidence, grounded in both self-belief and solid strategy.
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About Business Backrub
Clearing what drains you, restoring what drives you
Business Backrub exists to give business owners and leaders a different kind of support - one that blends real-world commercial experience with a calm, human perspective.
After building and leading technology companies myself, I understand how easily drive and focus can get buried under the noise of delivery, deadlines and team dynamics - and how to bring them back.
This work is about helping capable people think clearly, reset direction and re-ignite the spark that makes business feel alive again. It’s a partnership built on honesty, perspective and practical action, not theory.
Because when you have clarity and connection, confidence and passion flows, and the whole business shifts with you.
Who I work with
I work with founders, business owners and senior leaders who have built something solid but feel their next chapter needs a reset.
Often it’s not about capability but capacity. The business has grown, the team has shifted or the energy that once drove things forward has turned reactive. You’re still achieving, but it takes more effort than it should.
My clients are smart, experienced people who value straight thinking and grounded support. They want to step back from the noise, reconnect their team and regain a clear sense of direction.
I bring both lived experience and practical tools to help you refocus strategy, rebuild confidence and restore momentum in a way that sticks.
Because when the leadership resets, everything else follows.
Why Business Backrub
There’s no shortage of business mentors, consultants or fractional leaders. What most of them miss is the human layer underneath the numbers and strategy.
I’ve built and led companies myself and have also been hired as a troubleshooter more than once, so I know first-hand how pressure, growth and constant decision making can quietly drain momentum. It’s rarely a lack of skill or ambition. More often, it’s energy, belief or focus that needs to be reset.
Business Backrub brings a mix of commercial experience, leadership insight and neuroscience based coaching to help you and your team reconnect to what drives performance. I don’t just look at the systems and structure, I look at how people think, communicate and show up.
I’m there as a calm, experienced partner who asks the right questions, spots the patterns and helps you make practical changes that last. Together we remove what’s holding the business back and restore clarity, confidence and purpose.
The result is a stronger business, powered by people who believe in what they’re doing again.
Backrub Bulletin
This is where I create blogs with the intention of sharing thoughts, tools, and reflections that might speak to whatever season you’re in - especially if things are shifting.
They’re drawn from real conversations, life experience, and the kind of mindset work I’ve found helpful myself.
If there’s something you’d like me to write about, I’d love to know.
